AvtoVAZ Largus problems

There are moments when an entire system reveals itself in a single phrase. In late 2025, a senior manager at AvtoVAZ, Oleg Grunenkov, was asked whether the company could build something better — something closer to a modern, competitive car. His answer was disarmingly simple: “We could. But why?” In a functioning market economy, that line would trigger resignations, investor panic, and a collapse in consumer trust. In Russia, it became a meme — and like many Russian memes, it carried more truth than anyone intended.