Ukrposhta CEO’s attempt to help customer devolves into four letter-word rant

The incident kicked off when the user “Mr. Golub at War” (@crazygolub) took to Twitter in late July to inquire about the whereabouts of a T-shirt he had been expecting for the past three months. Unexpectedly, Smilianskyi personally intervened by responding to the user’s post, encouraging him to use Ukrposhta’s online customer support

However, “Mr. Golub” later shared that the company’s support team had directed him to the specific branch responsible for his package, only for that branch to redirect him back. Frustrated by this back-and-forth, he posted a screenshot of the exchange, accompanied by a clown emoji.

Inquiries from other users prompted Ihor Smilianskyi to clarify the situation, and he explained that the lost parcel had been sent using the cheapest tariff, which isn’t tracked. Consequently, he said Ukrposhta was unable to trace the parcel’s location.

According to Smilianskyi, only the branch handling the package could provide assistance, and then only if the parcel was physically present. In response, another user, “bookazoid_,” asked, "So f**king what, you don't have any responsibility for delivering a simple letter with a stamp?"

“F**k no, if I tell you I sent you a letter and you didn’t receive it, did Ukrposhta f**k up, or did I put it in my bag and forget to send it?” Smilianskyi replied.

Earlier, Ukrposhta announced it had received an investment of nearly EUR 23 million ($25 million) from the European Bank for Reconstruction and Development to purchase electric bicycles and trucks.