Russia uses ‘smart stickers’ to replace defunct Apply Pay

23 January, 09:05 PM
The payment sticker on a smartphone is designed to imitate the Apple Pay technology that is not available in Russia (Photo:AlfaBank / Telegram)

The payment sticker on a smartphone is designed to imitate the Apple Pay technology that is not available in Russia (Photo:AlfaBank / Telegram)

After Western sanction made contactless payments via Apple Pay unavailable to customers in Russia, some banks are pivoting to using “smart stickers” to mimic Apple Pay’s functionality, Russian business news outlet RBC reported on Jan. 23.

Russian Alfa-Bank and Sberbank announced the launch of “payment stickers” that would enable iPhone users to pay for goods and services without the need to enter their PIN or CVC codes. The sticker looks like a miniaturized credit card and has to be affixed to the back of one’s phone.

“Users just need to tear out the casing, peel the protective layer off, and apply the sticker to the back of their phone – preferably near the bottom, to prevent the NFC antenna from interfering,” Sberbank’s announcement reads.

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The bank plans to roll out the technology en masse in early February.

“We’re already delivering smartphone payment stickers; they can be used instead of Apple Pay,” Alfa-Bank said.

Smartphone contactless pay became unavailable to Russian customers when Visa and Mastercard left the Russian market in 2022.

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