Nova Media integrates a wide array of interaction formats: from mobile app notifications to screens in post office branches, branded packaging, parcel lockers, and corporate vehicles, Nova Poshta detailed.
"Entrepreneurs of any scale — from small businesses to large brands — can use the Nova Media platform to interact with their target audience," the company explained.
"A personal dashboard is available to users, where they can independently set up and launch flexible advertising campaigns tailored to their own budget."
Nova Poshta's advertising network encompasses over 35,000 ad spaces. According to the company, the omnichannel platform can provide access to an audience of over 10 million digital service users, generating approximately 600 million ad impressions and over 180 million offline customer contacts.
"We aimed to make modern marketing tools accessible to businesses of all scales," Ivan Bilokonnyi, head of the new product development department at Nova Poshta, said.
"Over 475 companies are already Nova Media clients — ranging from major national brands to small and medium-sized business representatives. The repeat request rate exceeds 60%... At the same time, the platform helps consumers easily discover craft products, new brands, and useful promotions from their favorite companies."
Nova Poshta plans to continue expanding Nova Media's capabilities, rolling out new interaction formats and technological solutions in the future.