This tool enables traders to embed it into websites and mobile apps for seamless payments for goods and services.
The NovaPay Button is open to business customers selling via digital platforms. Activation requires signing a contract with NovaPay and completing technical setup.
Benefits for merchants include no commission on NovaPay card payments, a standard 1.8% fee (or custom rates per agreement) for other bank cards, and access to popular payment methods like Apple Pay and Google Pay through a single integration.
For customers, the button prioritizes security by eliminating the need to enter card details on third-party sites. Transactions occur within NovaPay’s ecosystem, with quick confirmation via its app.
“The NovaPay Button isn’t just a payment tool—it’s part of a comprehensive solution offering businesses fast integration and ready infrastructure, while giving clients a convenient, swift, and safe payment method,” said Oleksiy Ruban, NovaPay’s innovation director.
Part of the NOVA group (Nova Poshta), NovaPay has provided online and offline payment services for nearly 13 years across over 3,600 Nova Poshta branches. It was the first non-bank financial entity in Ukraine to secure an expanded National Bank license, enabling account openings and card issuance.
Previously, NovaPay rolled out “Urgent Salary,” a service for clients receiving wages on NovaPay cards via payroll projects.
Available after one month of salary credits, the loan limit matches monthly income or adjusts based on existing debts, with a one-month term and next-day reavailability post-repayment.