The average time Ukrainians spend on the site during each visit is 9 minutes and 25 seconds. Users aged 18 to 24 (28%) and 35 to 44 (25%) are the most frequent viewers, while those over 65 account for only 5% of views.
The most popular search term in Ukraine this year was "hentai", followed by "milf". Surprisingly, the third most popular search term was "Russian porn", which has increased in popularity since last year. Other popular searches included "home" and "Ukrainian porn".
An unusual trending term unique to Ukraine “on motorcycles” had a big increase of +416% this year. The term “real female orgasm” was up +293% and “massage parlor” was up +234%.
The top pornstar in Ukraine was Josephine Jackson, followed by Eva Elfie and then Lana Rhoades.
Among the categories, MILF and Anal remained the undisputed leaders.
Global trends on Pornhub include an increase in "modest" porn (ethical porn, traditional sex, simple sex, and similar requests), spicy videos with co-stars, animated porn (anime, hentai, realistic animation), and requests related to the 2024 Olympics (naked Olympians, Paris, athletes, gymnasts, and more). Spit blew up videos were also popular, perhaps not least because of the new Hawk Tuah meme.
Below is Pornhub’s Ukrainian 2023 Year in Review report.