The targeted logistics center serves as one of Wildberries' key distribution hubs, servicing the Volga Federal District.
Penza Oblast Governor Oleg Melnychenko subsequently confirmed the attack on the Wildberries site.
"An open fire is observed on the warehouse territory, with firefighters battling the blaze," he stated.
Drone Attacks on Wildberries Warehouses
On July 20, Ukrainian drones struck a Wildberries warehouse in Podolsk, Moscow Oblast, igniting a massive fire.
Overnight on July 22, Ukrainian drones hit Wildberries warehouses in Krasnodar and Nevinnomyssk, causing large fires at both facilities.
Overnight on July 24, drones attacked the marketplace's warehouses in Saint Petersburg and temporarily occupied Simferopol, where blazes also broke out.
On July 25, Ukrainian drones attacked a Wildberries warehouse in Yekaterinburg. Reports indicated that drones struck warehouse grounds on Perspektivnaya Street, setting fire to vehicles in the parking lot.
On July 29, drones struck a Wildberries warehouse in Ryazan.
The Wildberries network comprises 200 logistics facilities spanning a total area of 5.2 million square meters and processes approximately 4.5 million orders daily. The platform accounts for 45% of all online sales in Russia.
In the first week of Ukrainian attacks, 10% or 550,000 square meters of Wildberries warehouse space was destroyed. Damages to the online retailer and its sellers are estimated between $770 million and $1.2 billion.
On July 26, several Russian media outlets noted that Wildberries removed the "All for the SMO" section from its website, though military equipment continues to be sold under other product categories.